Privacy Policy

Effective Date: July 20, 2026

Wessel Ranch, Inc. respects your privacy and aims to be clear about the information collected through this website.

This Privacy Policy explains what information may be collected when you visit wesselranch.com, how that information may be used, and the choices available to you.

Information Collected Automatically

This website is built and hosted using Google Sites. Google may automatically collect certain technical information when you visit the site in accordance with Google’s own privacy policies and terms.

This information may include:

• Internet Protocol address

• Browser and device type

• Operating system

• Referring website or page

• Date and time of access

• Pages viewed

• Cookies, device identifiers, or similar technologies

• General geographic or technical information

Wessel Ranch, Inc. does not control all information automatically collected by Google through the operation and hosting of Google Sites.

Google Analytics

Wessel Ranch, Inc. uses Google Analytics to better understand how visitors use the website.

Google Analytics may collect information such as:

• Pages viewed

• Buttons or links clicked

• Approximate visit duration

• General traffic sources

• Device and browser information

• Approximate geographic information

• Returning or first-time visitor activity

• Other general website-usage statistics

We primarily use this information to understand which pages are useful, improve the website, measure interest in our beef program and educational resources, and identify website problems.

Wessel Ranch, Inc. does not intentionally send names, email addresses, telephone numbers, or other directly identifying information to Google Analytics.

Google Analytics may use cookies or similar technologies to distinguish visits and measure website activity. Google processes Analytics information according to its own policies.

Visitors may adjust browser settings to block or delete cookies. Blocking cookies may affect certain website features or the accuracy of Analytics reporting.

Google also provides a Google Analytics opt-out browser add-on for visitors who wish to prevent Google Analytics from measuring their activity on participating websites.

Information You Provide Voluntarily

Wessel Ranch, Inc. may collect information you voluntarily provide through:

• Beef reservation forms

• Surveys

• Contact forms

• Email

• Telephone calls

• Text messages

• Other direct communications

Depending on the form or request, this information may include:

• Name

• Email address

• Telephone number

• Mailing or delivery location

• Beef-share preferences

• Requested processing or finishing options

• Survey answers

• Questions, comments, or other information you submit

Please do not submit sensitive personal information that is not reasonably necessary for your request.

Surveys

Wessel Ranch, Inc. may offer educational or opinion surveys.

A survey may be anonymous or may request optional identifying or contact information. The form itself will indicate what information is requested.

Survey responses may be:

• Reviewed individually

• Combined with other responses

• Summarized for educational projects

• Displayed as anonymous statistics

• Used to improve educational materials

• Used in 4-H, agricultural, or public-education presentations

Wessel Ranch, Inc. will not intentionally identify an anonymous survey participant in published results.

Please avoid including identifying information in open-ended survey answers if you wish to remain anonymous.

Beef Reservations and Customer Information

Information submitted through a beef reservation form may be used to:

• Respond to your request

• Check cattle or share availability

• Reserve an animal or ownership share

• Discuss prices and estimated timelines

• Coordinate deposits and payments

• Record ownership before custom-exempt processing

• Communicate cutting and processing instructions

• Coordinate pickup, delivery, or shipping

• Maintain business and transaction records

• Comply with applicable legal or regulatory requirements

Submitting a reservation form does not automatically guarantee availability or create a completed sale. Wessel Ranch, Inc. must review and accept the reservation and any required deposit or agreement.

How We Use Information

Wessel Ranch, Inc. may use collected information to:

• Operate and improve the website

• Respond to questions and requests

• Manage beef reservations

• Communicate with customers

• Coordinate with processors and service providers

• Conduct educational surveys

• Analyze general website activity

• Prevent abuse, fraud, or misuse

• Maintain records

• Follow applicable laws and regulations

• Protect Wessel Ranch, Inc., its customers, livestock, and property

We do not sell your personal information to advertisers or data brokers.

When Information May Be Shared

Wessel Ranch, Inc. may share information when reasonably necessary with:

• A meat processor handling a customer’s animal or share

• Delivery, shipping, or transportation providers

• Payment or financial-service providers

• Google and other website or form service providers

• Accountants, insurers, attorneys, or professional advisers

• Government agencies or regulators when required

• Law enforcement when legally required or necessary to protect safety or property

Only information reasonably necessary for the applicable purpose should be shared.

For example, a processor may need an owner’s name, contact information, ownership share, and cutting instructions to process and label custom-exempt beef properly.

Google Forms and Other Google Services

Forms, surveys, embedded documents, maps, videos, or other features on this website may be provided through Google or another third-party service.

Those providers may collect information under their own privacy policies and terms. Wessel Ranch, Inc. does not control every technical process used by third-party services.

Cookies and Similar Technologies

Google Sites, Google Analytics, and embedded services may use cookies or similar technologies.

Cookies may be used to:

• Operate website features

• Remember settings

• Distinguish visitors or sessions

• Measure website activity

• Maintain security

• Improve service performance

You may block or delete cookies through your browser settings. Some parts of the website may not work as intended when cookies are disabled.

Data Retention

Wessel Ranch, Inc. may retain information for as long as reasonably necessary to:

• Complete the purpose for which it was collected

• Maintain beef ownership and transaction records

• Fulfill customer requests

• Meet accounting, tax, insurance, processing, or legal requirements

• Resolve disputes

• Protect Wessel Ranch, Inc.’s legitimate interests

Anonymous or aggregated Analytics and survey information may be retained longer because it may no longer directly identify an individual.

Data Security

Wessel Ranch, Inc. uses reasonable efforts to protect information under its control.

However, no website, form, email, text message, storage system, or internet transmission can be guaranteed completely secure.

Visitors should use good judgment and avoid sending unnecessary sensitive information through ordinary forms, email, or text messages.

Children’s Privacy

This website is intended for a general audience and includes agricultural and educational material that may be viewed by students.

Wessel Ranch, Inc. does not knowingly use the website to collect unnecessary personal information from children under 13.

A child under 13 should have a parent or legal guardian provide permission and assistance before submitting identifying information, completing a beef reservation, or contacting Wessel Ranch, Inc. through a form.

Your Choices and Requests

You may contact Wessel Ranch, Inc. to:

• Ask what personal information we have about you

• Correct inaccurate information

• Request deletion of information when legally and practically possible

• Withdraw from nonessential communications

• Ask questions about this Privacy Policy

Some information may need to be retained for transaction, ownership, accounting, processing, legal, or security purposes.

External Links

This website may link to government agencies, processors, agricultural organizations, social-media platforms, educational sources, or other third-party websites.

Wessel Ranch, Inc. is not responsible for the privacy practices, security, accuracy, or content of third-party websites.

Changes to This Policy

Wessel Ranch, Inc. may update this Privacy Policy as the website, beef program, forms, services, or legal requirements change.

The updated policy will be posted on this page with a revised effective date.

Contact Us

Questions or requests concerning this Privacy Policy may be directed to:

Wessel Ranch, Inc.

General email:
mail@wesselranch.com

Privacy email:
privacy@wesselranch.com

Call or text:
+1 (406) 530-7089